Sarcasm

At what cost?

In the Fashion Industry there is a term known as ‘Fast Fashion’. It is used by fashion retailers for describing the process of designs moving from the runway to the supply chain of retail stores selling “current” clothing styles at lower costs.

Which is exciting for us wanting to have the newest fashion garments in our hands at a reasonable price. But at what cost are we actually getting these garments?

There is a documentary all about ‘fast fashion’ vs ‘slow fashion’ and the impact on our environment. It is called ‘The True Cost‘. Its definitely worth a watch, I don’t generally enjoy documentaries, I often find them boring and tedious but this one is an eye opener and you do get both sides of the story, except some of the larger retailers refused interviews for the documentary…

In this documentary they go into great depth, mainly on the lives of low-wage workers in developing countries that are being used to create garments quickly, at low costs and in large quantities for retailers.

Yes, the industry is therefore creating jobs for the people in developing countries, which in theory is good for the economy. But that is not all, the working conditions that these factory workers are working in is disgusting, and there are numerous records of factory accidents with a lot of deaths and illnesses that come with it. There are parents who are working like this just to survive with hope that they can support their families, hoping their children will have a decent future and not have to live like their parents.

“The clothing industry is the second largest polluter in the world … second only to oil”

The True Cost documentary also goes over to the Cotton Farmers and shows you how the farmers are struggling to produce cotton at the same rate fabrics are being produced, all the pesticides and chemicals that go into the cotton farming process. Again, lots of deaths and illnesses due to the exposure of the pesticides. Some farmers actually drink pesticides to commit suicide because its too demanding for them.

It really is quiet depressing seeing the things that get done in order to survive and to make a living. We actually need to start asking ourselves so many questions about the things we are doing in our day to day lives.

If you would like to know more about all of this please go ahead and watch ‘The True Cost’, it is available on DVD and Blu-ray, as well as on Netflix, VHX and iTunes. No excuses!

There is a link above to The True Cost movie webpage.

What can you do to help stop this ‘fast fashion’ disaster?

There is a organization called ‘Fashion Revolution’, have a look at their website.

Livia Firth, Creative Director at Eco-Age has an interview about the documentary.

As well as an interview with Maxine Bédat the Co-Founder of Zady.

This is definitely a time where we can start looking towards local entrepreneurs, and start supporting them, if you don’t already.

With all that said, I do know this has been an issue for quite sometime now and that there are many different organizations and countries trying to change and doing things differently. The Green/Eco industry is growing and lots more people are aware of the impacts.

Sorry for the long and depressing post.

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